How do you find stuff on the internet? The answer is a no-brainer. Google it. The pre-eminence of Google has all but taken away any other mode of retrieving information from the internet. Yahoo’s Glue Pages, which debuted in India ( an indicator that Indian markets are increasingly proving to be interesting to digital denizens) are all trying to be ‘the preferred gateway’ to cyberspace.

The search engines were meant to index all the folk speak. The problem with this approach however, is that brandspeak gets lost in folkspeak on the net. With mobiles, laptops and other internet-enabled devices continuously contributing to folkspeak, the problem of retrieving brandspeak on the net is going to become even more acute. And no, search engine optimization is only a band-aid remedy. Because the web just became Web 2.0 – that means social web, semantic web and rich media. What brands need is not just SEO optimized webpages, flashing banners or sponsored links. They need their own, special place on the web. They need their brandfronts.

Presenting Buzzar

www.buzzar.tv is an online exhibition platform for brands. With product and service categories that make for easy accessibility and a simple-to-use interface, is whole new way of advertising online. Buzzar gives you a ‘brandfront’ – a departure from banners, eyeballs, clickthroughs and other conventional online ideas. Buzzar is non-intrusive and allows users to explore brands at their own convenience -an ideal complement to print, radio and television-based advertising.