Viewing videos online and sharing video links is a new trend. For eg: Youtube and the social networking sites which allow video upload. Current technology restricts viewing of videos to a short duration. People watch videos while at work and therefore, the emergence of “Short Format Content or Micro Series”. The short duration videos (1-3 minutes) are an ideal format and can be adapted to various mediums like the internet, the mobile and new emerging new media like Out of home and In-flight entertainment. The short format content category is a relatively new concept in India and is at its nascent stage.

Pixelkraft Media Solutions, has made a foray into the short format content category, with their latest offering – a webseries called RamandRia. What exactly is RamandRia? It is an online venture, easily adaptable for the mobile platform, out of home media and In-flight entertainment. RamandRia.tv is the first Indian, micro-episodic, English sitcom for internet television. It is targeted at the savvy generation in India and abroad. RamandRia is a humorous take on the everyday happenings of a newly wed couple. These webisodes, as the web episodes are called, can be viewed on www.RamandRia.tv.